Jeff Pflueger Photo Media is located in The Studio Building in downtown Berkeley.
The Studio Building was built in 1905 and was the tallest building in downtown Berkeley until the Shattuck Hotel was completed in 1909. The building was constructed by Frederick H. Dakin and built for his company, which handled investments in gold mines and real estate. Bricks used for the foundation were manufactured by Dakin in Stege, California.
The Studio Building in 1906. The SP station and its new park are in the foreground. The U.C. campus land behind is still unbuilt.
The studio part of the building was the fifth floor, which was designed as artists’ studios and included a gallery. In December 1906, the first art exhibit was held. After the 1906 earthquake and fire, Frederick H. Meyer moved his design studio from San Francisco to the Studio Building, where he founded the California College of Arts and Crafts. The College was said to have moved moved after one year, but the photograph here shows the class CCAC of 1912 in what was apparently the Studio Building.