"The NorCal chapter of ASMP, American Society of Media Photographers, a non-profit trade organization, is fortunate to have Jeff Pflueger as a web consultant. Jeff managed to gracefully direct a painless transition from our old-school static Web 1.0 site to a contemporary Web 2.0 interactive community site. The site retained the same look and branding value but now allows any of our volunteer leaders with basic word processing skills to create and publish Blog entries, Calendar and event postings, forum comments and even conduct polls of the membership. The best part is that Jeff used open source free software for content management so our non profit budget was not severely impacted. Board leaders and volunteers can now collaborate to manage our web communications instead of relying on one over-worked web technician. Jeff’s new site design is still in its early stages of implementation but already it is helping our us become better leaders and collaborators but above all better online communicators."