Jeff Pflueger's editorial work has appeared in numerous magazines and newspapers such as National Geographic Adventure, the New York Times, Outside, Men's Journal, Sunset Magazine and many others. The following are a selection of tear sheets from some selected publications. Jeff Pflueger Photo Media has a number of commercial clients including Patagonia, Outward Bound, NovaTel and others. Here is a small sampling.
Olaf Malver is the man behind Explorer's Corner - a company that leads expedition style kayaking trips in some of the remotest places on the planet. We had to arrange to do this shoot early in the morning for a profile in a magazine so that we could catch the Golden Gate in that foggy, foreboding mood it gets in when the fogs pours in from the pacific in the wee hours of the morning. So it is about 6:30 AM and I have big strobes set up below the Golden Gate bridge to light Olaf and make the background even darker and more foreboding than it was.
See Tear Sheets From "Portrait of Olaf Malver for Canoe and Kayak Magazine" »
National Geographic Adventure features spread of hiking in Bryce Canyon National Park, Utah, in "The Most Beautiful Places: Parks '08"
See Tear Sheets From "Hiking in Bryce Canyon National Park, Utah" »
Canoe and Kayak writes about the oil spill in San Francisco Bay, and illustrates the story with my image from a day on the clean waters of the Bay.
A recent assignment for the New York Times in the Hawaiian Islands.
See Tear Sheets From "Hawaii on a Dime - Kauai and the Big Island for the New York Times" »
The New York Times sent me to British Columbia, Canada to photograph the helicopter hiking that is happening there. As a wilderness purist who has spent substantial time in the mountains, with all my summits earned only through sweat, I wasn't sure what I'd think of catching a ride to pristine alpine environments in a helicopter - but the experience proved that these disappearing environments are as special however you arrive, and that perhaps a helicopter is the only way to deliver many people to visit them.
See Tear Sheets From "Five Star Wilderness - Helicopter Hiking in British Columbia, Canada" »
"The Last Wilderness" - a depressing title for an otherwise great piece! Though stunning and remote, let us hope that Northern Idaho doesn't represent the last wilderness anytime soon. A six day assignment this spring in Northern Idaho produces a nice front page in the New York Times Sunday Travel Section, a great spread inside.
National Geographic Adventure publishes a long feature I photographed about route 89, and a trip we made from Canada to Mexico along that route.
Men's Journal runs a two page spread of my photo of the Ostrander Hut in Yosemite. I wonder if the caretaker, Howard, is going crazy with all publicity that the hut is getting...sorry Howard! Then again, if Yosemite National Park sees a lot of interest in the hut, perhaps they'll stop being so cranky about it, and maybe even pave the way for more winter ski hut opportunities in the Park.
See Tear Sheets From "Men's Journal and Yosemite's Ostrander Hut" »
An assignment to photograph stormy Big Sur in the winter. My photos are the front page and a big spread in the New York Times January 7, 2007 Travel Section.
I shot a story for the New York Times about Sierra backcountry skiing and Yosemite's historic Ostrander Hut. The shoot was over six days and involved over 36 miles of combined backcountry skiing. The story was published February 19,2006.
I am both the photographer and the model in this shot I did for the clothing brand Patagonia.
"Kayaking the Forbidden River" was published in the July 2005 issue of Men's Journal. Writer Frederick Reimers and I document the descent of a class V+ river in New Mexico. The river is rarely run - it is rare that there is enough snow run-off to feed the river, and the access to the put-in goes through private land owned by surly ranchers.
My photography and Mark Sundeen's writing document a climbing expedition I organized to the Arrigetch Peaks of Alaska. The expedition involved several first ascents, and eighteen days in a very remote area north of the Arctic Circle. The piece was published in the June/July 2003 issue of National Geographic Adventure.
Jeff covered a class V wilderness river expedition on Quebec's remote Magpie River. Conservationists from around North America including environmentalist Robert Kennedy Jr., representatives from GreenPeace, writers, the media, and many other environmental groups, convened for this expedition to draw attention to the river and the dam that threatens it. Published in the April 2005 issue of National Geographic Adventure.
Jeff Pflueger hires three models, receives gear from over a dozen manufacturers, scouts a location, and photographs the gear in use between winter storms.
Jeff's assignment for Men's Journal to photograph camping at Gold Bluff Beach for Men's Journal.
See Tear Sheets From "Wilderness Beach - Gold Bluff Beach, California" »
A portrait of kayaker Dunbar Hardy published in Outside Magazine's Buyers Guide. I made the portrait with an underwater housing that would accomodate a flash and while I was immersed in the river and Dunbar and kayak was tethered to shore.
Jeff Pflueger writes and photographs "A Taste of Retro Vertigo" - A climb of a historic Yosemite route and an interview with Allen Steck - the man who first climbed the route in '52. Read the article in the East Bay Express
Jeff's photography appears in numerous Colorado Outward Bound and Outward Bound USA publications over the last four years, including all of the annual catalogs from 2000-2004.
Jeff Pflueger's written account and photography in the American Alpine Journal about the climbing expedition he organized to the Arrigetch Peak in Alaska.
Jeff's photography used to illustrate a story about wilderness adventure courses with both Outward Bound and NOLS.
