Much of photography is about effectively and creatively solving problems. Budgeting, location scouting, research and finding and hiring talent are all neccessary steps for any shoot. I will solve the challenges, so that you don't have to.]]>
Whitewater Rafting Product Photography Shoot
Client Need: Whitewater rafting products photographed as if they were being used for a whitewater excursion.
Pro-Production Services: Location scouting and research resulted in finding a location appropriate for the shoot. Despite the fact that the shoot had to occur in December during a large winter storm, I found a location with the right light, weather and water level for the shoot. I hired 3 models, and made arrangements with over a dozen gear manufacturers to ship products to my studio. Gear included rafts, frames, oars, and many smaller soft items. I arranged transportation for the 4 hour drive from San Francisco, and provided food for the models during the shoot.
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I use exclusively high-end digital and lighting equipment and has an innovative and technically well versed approach to photography. Whether at 17,000 feet in Alaska or in the studio, you have the most cutting edge equipment at your service.]]>
Cutting Edge Camera Equipment
Innovation
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I deliver you images the way you need them. Editing, color-correction, and captioning are standard options. I also do plenty of digital manipulation, illustration and compositing if requested, and offer photography post-production for the web including the creation of rotating product shots and interactive QuickTime VRs.]]>
The following are some examples of the type of post-production work I regularly do.
I deliver your images the way you need them. Some people enjoy an online private lightbox that they can view and respond to real-time as I shoot, others prefer a Hard Drive or a series of DVDs in the mail. Some would like the images transfered electronically directly to their server. Whatever your preference, I have the technological sophistication to deliver the images to you efficiently - exactly how you want them.]]>
Private On-Line Lightbox
Delivery by Hard Drive
Burned to DVD or CD
Delivery via FTP
In this hyper-digital age, we can't think about photography without thinking about the web. In fact, it is impossible to plan reaching anybody with any type of information without the web. The web offers organizations, journalists and photographers enormous possibilities to recruit, educate and inspire huge targeted audiences. To leverage these possibilities, I'm fluent with a variety of programming languages, and I have helped several clients with innovative web communication strategies to maximize the size of their audience and engage them with their message.]]>
Wilderness Fringe
In an age far before photosharing websites such as Flickr, and even before much of the concept of online stock photography agencies existed, I developed WildernessFringe.com as an early (2001) Digital Asset management tool/Stock Agency for photographers to promote and sell licenses for their work online. The concept was to capitalize on the opportunity for photographers to promote their work by providing online tools to them to do so. I wrote the site in Perl with heavy use of mySQL and ImageMagick.
Client Need: An American journalist needed digital tools to reach a large online audience from the war zone in Iraq. Additionally, tremendous opportunity existed to reach a broad audience with an appropriate web based marketing strategy
As a photographer, I needed a rapid way to publish on the web and promote images from the field as I produced them. I was interested in integrating this system with the workflow I had developed in Lightroom. I wanted to produce something that was efficient and demonstrated some interesting concepts in Digital Asset Management (DAM). I developed DAMeasy - a package that creates search engine optimized webpages from a directory on an ftp server. All IPTC and EXIF metadata are extracted from the image to create the webpage. In addition, once the image information is in a database, I could create custom XML files from the database to feed images and captions to a Flash application to create nice slideshows. Here are pages created by DAMeasy on jeffpflueger.com and you can read more about DAMeasy here
Need:The American Society of Media Photographers (ASMP) is a trade organization dedicated to the advancement of sound business practices in the photographic community. The ASMP had an opportunity to reach more photographers with their educational efforts with an effective community driven website. Additionally, local managers needed better online communication tools to enhance decision making.
LinkTV produces a video program of English Translations of Middle East Tevevision News sources called Mosaic. While working with Dahr.org, I recognized the possibility of assisting LinkTV in reaching a broader audience through the web traffic we had established at dahr.org. I also recognized the potential to attract more readers to dahr.org through presenting LinkTV's content on Dahr.org. After agreeing with LinkTV about the form of the win-win partnership, I wrote a script in perl that reads the LinkTV Mosaic RSS feed and then parses the information within the feed to then extract text transcripts from the LinkTV website, create links to the mosaic video on archive.org, and stores all the information by date in a mySQL database. PHP scripts I wrote then create readable webpages containing all video feeds and transcripts for people and search engines alike visiting Dahr.org. View the Mosaic feed on Dahr.org.
Client Need:The Center for Personal Assistance Services is a research and dissemination organization based at UCSF. The Center had a need to develop tools to enable the organization to efficiently present data and research regarding disability in the United States to a wide audience on the web. 
InfoUse was contracted to conduct a survey of post-graduate students who had received four different types of federal fellowships in order to assess outcomes of the fellowship. Four complex, 40 question surveys were to be conducted online where the questions asked depended on responses to previous questions. I programmed a flexible system which created web surveys containing a variety of question types (radio button, pull down, text field, etc etc) based on templates made in Excel. In this manner, InfoUse was able to change the structure of the surveys, and even create new surveys, with minor changes to the Excel spreadsheets. Surveys had to be completed only once by each applicant, so I developed a login-system tied with automatically generated invitations to each fellow. Security of the social security numbers was extremely important, and I used encryption both in the storage of the data received in the survey as well as encryption for the transmission of the data when the users submitted data as they moved page to page in the survey. The surveys were completed by thousands of graduates across the United States.]]>