Services

Below are some examples of my photography related web productions.

Wilderness Fringe

In an age far before photosharing websites such as Flickr, and even before much of the concept of online stock photography agencies existed, I developed WildernessFringe.com as an early (2001) Digital Asset management tool/Stock Agency for photographers to promote and sell licenses for their work online. The concept was to capitalize on the opportunity for photographers to promote their work by providing online tools to them to do so. I wrote the site in Perl with heavy use of mySQL and ImageMagick.

I worked closely with Pictopia on their then nascent PTP (Print This Picture) service to fulfill print orders made online. WildernessFringe.com was the first website to have this arrangement with Pictopia. I helped to develop Pictopia's PTP pricing structure, and provided feedback for service as we experimented with launching it on WildernessFringe.com.

Pictopia's PTP service is now used by major newspapers, magazines and online publications throughout the US including National Geographic, The Associated Press, The Washington Post, MSNBC, Dallas Morning News, and many, many others.

Testimonial: "This was cutting edge stuff" Read Pictopia President Mark Liebman's Entire Testimonial

Dahr.org

Client Need: An American journalist needed digital tools to reach a large online audience from the war zone in Iraq. Additionally, tremendous opportunity existed to reach a broad audience with an appropriate web based marketing strategy

Web Communications Solution: I developed the Dahr.org website. Development included: Installing and customizing MovableType blogging software to enable the journalist to post his writing from anywhere with internet access in the world, installing and customizing Gallery software to enable the journalist to post images, writing programs in the language Perl to publish English translations of Mideast news both in text and as streaming video to supplement the content contributed by the journalist, configuring and and managing an email announcement list application for direct email marketing of material, and implementing an email encryption system for secure communications throughout our contacts. Additionally acted as sysadmin to troubleshoot and monitor problems on the very busy dedicated UNIX webserver.

Result: Currently, the Dahr.org website receives hundreds of thousands of hits a day. The internet marketing and website has helped to propel the journalist to a well-known voice regarding issues in the MiddleEast.

Testimonial: "I cannot recommend Jeff Pflueger highly enough regarding his ability and effectiveness at using the internet as a high-powered marketing tool and for his skills as a web developer. He assisted my work in getting information out to literally millions of people, compared to before I hired him, when I was hopeful to reach over 10,000 people." Read Dahr Jamail's Entire Testimonial

DAMeasy

As a photographer, I needed a rapid way to publish on the web and promote images from the field as I produced them. I was interested in integrating this system with the workflow I had developed in Lightroom. I wanted to produce something that was efficient and demonstrated some interesting concepts in Digital Asset Management (DAM). I developed DAMeasy - a package that creates search engine optimized webpages from a directory on an ftp server. All IPTC and EXIF metadata are extracted from the image to create the webpage. In addition, once the image information is in a database, I could create custom XML files from the database to feed images and captions to a Flash application to create nice slideshows. Here are pages created by DAMeasy on jeffpflueger.com and you can read more about DAMeasy here

ASMPNorCal.org

Need:The American Society of Media Photographers (ASMP) is a trade organization dedicated to the advancement of sound business practices in the photographic community. The ASMP had an opportunity to reach more photographers with their educational efforts with an effective community driven website. Additionally, local managers needed better online communication tools to enhance decision making.

Web Communications Solution:I developed a website for the ASMPNorCal chapter using the open source Drupal package. Drupal is PHP/mySQL based CMS (content management system). The ASMPNorCal website now includes an interactive calendar of events, a blog that is posted to by the board members, a board members only area where notes, planning, files and a wiki can reside, a community forum and much more. ASMPNorCal has seen a significant increase in the attendance at local events and a higher level of participation and engagement among its volunteers due to the online tools I developed for the web which have significantly strengthened communications within the organization.

Testimonial:"The NorCal chapter of ASMP, American Society of Media Photographers....is fortunate to have Jeff Pflueger as a web consultant."
Read Photographer Gerald Bybee's Entire Testimonial

Dahr.org and Mosaic

LinkTV produces a video program of English Translations of Middle East Tevevision News sources called Mosaic. While working with Dahr.org, I recognized the possibility of assisting LinkTV in reaching a broader audience through the web traffic we had established at dahr.org. I also recognized the potential to attract more readers to dahr.org through presenting LinkTV's content on Dahr.org. After agreeing with LinkTV about the form of the win-win partnership, I wrote a script in perl that reads the LinkTV Mosaic RSS feed and then parses the information within the feed to then extract text transcripts from the LinkTV website, create links to the mosaic video on archive.org, and stores all the information by date in a mySQL database. PHP scripts I wrote then create readable webpages containing all video feeds and transcripts for people and search engines alike visiting Dahr.org. View the Mosaic feed on Dahr.org.

Center for Personal Assistance Service

Client Need:The Center for Personal Assistance Services is a research and dissemination organization based at UCSF. The Center had a need to develop tools to enable the organization to efficiently present data and research regarding disability in the United States to a wide audience on the web.

Web Communications Solution:I built the pascenter.org website, developing a custom content management system to allow several contributors to add events, research papers, news, and pages to the website. I additionally built an extensive database and front-end to present a variety of disability data broken down by state. I designed these pages in such a way to be indexed efficiently by search engines. Today, the pascenter.org website gets a staggering 50,000 visits a day. All of these visitors would be lost opportunities to educate people about disability issues and research if it weren't for the website.

Testimonial:"The website that Jeff created...has been excellent in conveying our findings and informing our audiences....Another measure of the success of Jeff's work comes in the form of feedback we receive from the website. The site now accommodates more than 50,000 users per day."Read Charlene Harrington's Entire Testimonial

Mark Schwartz Photography

One of the largest challenges for photographers today is maintaining their own websites to responsibly reflect the quality of their work as it changes and evolves. To address this problem, Jeff Pflueger Photo Media developed a website for an architectural photographer to ensure that the photographer would be able to quickly and easily change the images and the content of his website. Jeff Pflueger Photo Media built the entire website on a Open Source content management system so that the photographer could change the website at will through online forms. Jeff additionally adapted the Content Management System to work seamlessly with web galleries published in Adobe Photoshop Lightroom. Once custom templates were built for Lightroom, the photographer could publish his own galleries to his own website with a minimum of effort. The result is a beautiful website that will keep up with this busy photographer's work.

Testimonial:"Jeff's work on creating my website was stellar in all respects."Read Mark Schwartz's Entire Testimonial

Big World Pictures

Big World Pictures is a film production company with a focus on technology, science and adventure. Big World needed a logo and an initial website to pitch several story ideas. Jeff Pflueger Photo Media was contracted to create a logo, marketing materials and a rich, flash based website. View the logo and website here.

InfoUse - Graduate Fellowship Study

InfoUse was contracted to conduct a survey of post-graduate students who had received four different types of federal fellowships in order to assess outcomes of the fellowship. Four complex, 40 question surveys were to be conducted online where the questions asked depended on responses to previous questions. I programmed a flexible system which created web surveys containing a variety of question types (radio button, pull down, text field, etc etc) based on templates made in Excel. In this manner, InfoUse was able to change the structure of the surveys, and even create new surveys, with minor changes to the Excel spreadsheets. Surveys had to be completed only once by each applicant, so I developed a login-system tied with automatically generated invitations to each fellow. Security of the social security numbers was extremely important, and I used encryption both in the storage of the data received in the survey as well as encryption for the transmission of the data when the users submitted data as they moved page to page in the survey. The surveys were completed by thousands of graduates across the United States.